The graphic evolution of the "Robe de Kappa" logo
From its Turin roots to the international scene with the Omini symbol.
The Amadori logo, symbol of the Italian poultry industry
Constant brand updates to support the corporate brand into the future.
A new visual identity for the Asti-based company
The brand is being renewed with a marketing strategy that will standardize its positioning worldwide.
SNAM changes its brand in line with its history
Graphic and typographic solutions to give new perspectives of solidity and energy.
HIGHLIGHTED LOGOS
MUSEO DEL MARCHIO ITALIANO
A large visual documentation based on an accurate historical-graphic research on the evolution, change and restyling of the main Italian brands. This virtual museum acts as a polarizer of the iconographic tracing of Italian industrial and graphic history, contributing to its deepening and enhancement; it also represents an in-depth account of the visual history of “made in Italy” from which the fluctuations of taste, styles and trends emerge. These values have led Italian artisanal and industrial production to excel in international commercial competition.
the routes
A VIRTUAL MUSEUM
A large visual documentation based on an accurate historical-graphic research on the evolution, change and restyling of the main Italian brands. This virtual museum acts as a polarizer of the iconographic tracing of Italian industrial and graphic history, contributing to its deepening and enhancement; it also represents an in-depth account of the visual history of “made in Italy” from which the fluctuations of taste, styles and trends emerge. These values have led Italian artisanal and industrial production to excel in international commercial competition. Just as the Italian product has remarkable manufacturing qualities, attention to detail, fantasy of design and shapes, so too the brand should equally convey these excellences.
