The story of the international icon of taste and elegance
Since 1899 it has been exporting Italian excellence all over the world.
THE EVOLUTION OF BANCOMAT BRAND ARCHITECTURE
The brands "PagoBancomat" and "Bpay" have been merged into "Bancomat".
A step forward in Unipol's visual identity
The new brand was born from the merger by incorporation of "UnipolSai Assicurazioni" into "Unipol Gruppo".
Eni logo adapts to energy transition
Always a symbol of constant research towards avant-garde paths.
HIGHLIGHTED LOGOS
MUSEO DEL MARCHIO ITALIANO
A large visual documentation based on an accurate historical-graphic research on the evolution, change and restyling of the main Italian brands. This virtual museum acts as a polarizer of the iconographic tracing of Italian industrial and graphic history, contributing to its deepening and enhancement; it also represents an in-depth account of the visual history of “made in Italy” from which the fluctuations of taste, styles and trends emerge. These values have led Italian artisanal and industrial production to excel in international commercial competition.
the routes
A VIRTUAL MUSEUM
A large visual documentation based on an accurate historical-graphic research on the evolution, change and restyling of the main Italian brands. This virtual museum acts as a polarizer of the iconographic tracing of Italian industrial and graphic history, contributing to its deepening and enhancement; it also represents an in-depth account of the visual history of “made in Italy” from which the fluctuations of taste, styles and trends emerge. These values have led Italian artisanal and industrial production to excel in international commercial competition. Just as the Italian product has remarkable manufacturing qualities, attention to detail, fantasy of design and shapes, so too the brand should equally convey these excellences.
