Italo Lupi logos for companies, museums and exhibitions
Winner of three Golden Compasses, one of which for his career, he dedicated himself to the architecture of displays, coordinated graphic design projects and editorial graphics.
The double "F" as a symbol of Italian fashion style
The collaboration in 1964 with the designer Karl Lagerfeld proved to be decisive for the history of the logo thanks to his invention of the two upside down initials.
The graphic evolution of a territorial identity
The restyling of the logo for the repositioning of the tourist destination "Valtellina" in view of the 2026 Milan-Cortina Olympics.
The graphic evolution of the historic Zegna logo
The founder's attention to all aspects related to communication led to the logo becoming a quality certificate that was soon recognized all over the world.
HIGHLIGHTED LOGOS
MUSEO DEL MARCHIO ITALIANO
A large visual documentation based on an accurate historical-graphic research on the evolution, change and restyling of the main Italian brands. This virtual museum acts as a polarizer of the iconographic tracing of Italian industrial and graphic history, contributing to its deepening and enhancement; it also represents an in-depth account of the visual history of “made in Italy” from which the fluctuations of taste, styles and trends emerge. These values have led Italian artisanal and industrial production to excel in international commercial competition.
the routes
A VIRTUAL MUSEUM
A large visual documentation based on an accurate historical-graphic research on the evolution, change and restyling of the main Italian brands. This virtual museum acts as a polarizer of the iconographic tracing of Italian industrial and graphic history, contributing to its deepening and enhancement; it also represents an in-depth account of the visual history of “made in Italy” from which the fluctuations of taste, styles and trends emerge. These values have led Italian artisanal and industrial production to excel in international commercial competition. Just as the Italian product has remarkable manufacturing qualities, attention to detail, fantasy of design and shapes, so too the brand should equally convey these excellences.
