Evolution of Mulino Bianco, Barilla's product logo
Over the years the logo, designed by Gio Rossi in 1975, has changed slightly without however ever diluting its narrative capacity.
The graphic evolution of the ATM payment circuit logo
With the transformation into a joint-stock company, the company, created to eliminate cash, has undertaken a new path to review its visual identity system.
The Iveco logo and its visual system in step with the times
The new restyling of the logo expresses a graphic style characterized by square and compact letters but also by the presence of the blue horizontal stroke of the letter E.
The double "F" as a symbol of Italian fashion style
The collaboration in 1964 with the designer Karl Lagerfeld proved to be decisive for the history of the logo thanks to his invention of the two upside down initials.
HIGHLIGHTED LOGOS
MUSEO DEL MARCHIO ITALIANO
A large visual documentation based on an accurate historical-graphic research on the evolution, change and restyling of the main Italian brands. This virtual museum acts as a polarizer of the iconographic tracing of Italian industrial and graphic history, contributing to its deepening and enhancement; it also represents an in-depth account of the visual history of “made in Italy” from which the fluctuations of taste, styles and trends emerge. These values have led Italian artisanal and industrial production to excel in international commercial competition.
the routes
A VIRTUAL MUSEUM
A large visual documentation based on an accurate historical-graphic research on the evolution, change and restyling of the main Italian brands. This virtual museum acts as a polarizer of the iconographic tracing of Italian industrial and graphic history, contributing to its deepening and enhancement; it also represents an in-depth account of the visual history of “made in Italy” from which the fluctuations of taste, styles and trends emerge. These values have led Italian artisanal and industrial production to excel in international commercial competition. Just as the Italian product has remarkable manufacturing qualities, attention to detail, fantasy of design and shapes, so too the brand should equally convey these excellences.
