Graphic evolution of the Fila logo from 1911 to today

Since 1973 it has established its name as a sponsor of international tennis.

The new Candy logo reflects a high-tech approach

The new graphic choice expresses a more minimalist design.

The graphic evolution of the Retequattro logo

The Mediaset network now entrusts its identity to the number four alone.

The history of the Arnoldo Mondadori publishing house logo

Until 1969 the logo varied without a stable and defined visual identity.

HIGHLIGHTED LOGOS

MUSEO DEL MARCHIO ITALIANO

A large visual documentation based on an accurate historical-graphic research on the evolution, change and restyling of the main Italian brands. This virtual museum acts as a polarizer of the iconographic tracing of Italian industrial and graphic history, contributing to its deepening and enhancement; it also represents an in-depth account of the visual history of “made in Italy” from which the fluctuations of taste, styles and trends emerge. These values have led Italian artisanal and industrial production to excel in international commercial competition.

the routes

1

Logos and restyling over time

Gallery of logos with a graphic history which has been documented through the restyling.

2

Logos of national importance

Gallery of logos, of national importance, designed ex novo or waiting for the historiographic documentation.

3

Logos of Italian selected logo agencies

Gallery of logos of Italian logo agencies.

4

Logos of Italian historical graphic designer

Gallery of logos of designers who have defined the Italian graphic designing history.

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A VIRTUAL MUSEUM

A large visual documentation based on an accurate historical-graphic research on the evolution, change and restyling of the main Italian brands. This virtual museum acts as a polarizer of the iconographic tracing of Italian industrial and graphic history, contributing to its deepening and enhancement; it also represents an in-depth account of the visual history of “made in Italy” from which the fluctuations of taste, styles and trends emerge. These values have led Italian artisanal and industrial production to excel in international commercial competition. Just as the Italian product has remarkable manufacturing qualities, attention to detail, fantasy of design and shapes, so too the brand should equally convey these excellences.