Lotto, the evolution of the Caberlotto brothers' logo

Company from the Treviso area initially specialized in plastic ski boots and then, with international success since 1973, for the production of football and tennis shoes.

Evolution of Mulino Bianco, Barilla's product logo

Over the years the logo, designed by Gio Rossi in 1975, has changed slightly without however ever diluting its narrative capacity.

The graphic evolution of the ATM payment circuit logo

With the transformation into a joint-stock company, the company, created to eliminate cash, has undertaken a new path to review its visual identity system.

The Iveco logo and its visual system in step with the times

The new restyling of the logo expresses a graphic style characterized by square and compact letters but also by the presence of the blue horizontal stroke of the letter E.

HIGHLIGHTED LOGOS

MUSEO DEL MARCHIO ITALIANO

A large visual documentation based on an accurate historical-graphic research on the evolution, change and restyling of the main Italian brands. This virtual museum acts as a polarizer of the iconographic tracing of Italian industrial and graphic history, contributing to its deepening and enhancement; it also represents an in-depth account of the visual history of “made in Italy” from which the fluctuations of taste, styles and trends emerge. These values have led Italian artisanal and industrial production to excel in international commercial competition.

the routes

1

Logos and restyling over time

Gallery of logos with a graphic history which has been documented through the restyling.

2

Logos of national importance

Gallery of logos, of national importance, designed ex novo or waiting for the historiographic documentation.

3

Logos of Italian selected logo agencies

Gallery of logos of Italian logo agencies.

4

Logos of Italian historical graphic designer

Gallery of logos of designers who have defined the Italian graphic designing history.

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A VIRTUAL MUSEUM

A large visual documentation based on an accurate historical-graphic research on the evolution, change and restyling of the main Italian brands. This virtual museum acts as a polarizer of the iconographic tracing of Italian industrial and graphic history, contributing to its deepening and enhancement; it also represents an in-depth account of the visual history of “made in Italy” from which the fluctuations of taste, styles and trends emerge. These values have led Italian artisanal and industrial production to excel in international commercial competition. Just as the Italian product has remarkable manufacturing qualities, attention to detail, fantasy of design and shapes, so too the brand should equally convey these excellences.