Born in Liestal, Switzerland, in 1923, he graduated in graphic design from the Kunstgewerbeschule, a school of arts and crafts in Basel. In 1947, he moved to Milan, where he began collaborating with Studio Boggeri.

In 1956, he was hired by Adriano Olivetti as a graphic designer in the Olivetti development and advertising department in Ivrea. In 1970, he created the Olivetti logotype, later overseeing its restyling. He was also involved in creating the company’s corporate image, contributing to its international fame. In 1971, he set out on his own, opening the Unidesign studio.

He works for important companies, such as Weber of the FIAT group, the Wertheim chain of stores in Spain, the Nava graphics company, the Valentino fashion designer, the Sestriere tourist office, Pirelli, Montecatini, La Roche and Colmar.

He has participated in important solo and group exhibitions in Venice, Milan, Genoa, London, Paris and Johannesburg.

Mentioned at the Compasso d’Oro in 1954, he received the certificate of merit at the Swiss National Exhibition in 1964 and 1971 and the BIO5 gold medal in Ljubljana in 1973.